The most important resource you have
Is your own people.
No consultant, no outsider, no algorithm knows as much about your brand and company as the people who use it, work there, live and breathe it.
Use them – get their views in a simple but effective way.
Your own people fill in a simple form...
(Which takes less than 2 mins)
You might get this raw result...
(Instantly and without edits)
Shown by department this looks like this...
(Department could be management vs marketing, different locations or different consumer groups)
And can show issues like this...
(Where the absolute values are shown in green, with the problem areas of perception highlighted in yellow)
Along with a persona dashboard like this...
(This has an automatic commentary on the gaps in perception as well as your brand persona, as seen by your sample groups)
It all begins with 7 simple questions
From these “Brand Binary Attributes” we define all of our data.
- Cutting Edge
What is BrandSum+ good for?
See how different groups
see your brand
See what your own team
thinks about your brand
Read the perceived persona
Of your brand, according to everyone
Introducing the BrandSum+ Dashboard
Currently in beta testing. From the input of your users we create an overview of the data. This includes highlights of your top three “Gaps” based upon your industry.
We also generate, from the average values of how you are perceived, a written persona of your brand.
BrandSum+ used by
Are your team getting that message you have created?
For clients, pitches and briefing
Managers & C-Suite
See what your organisation and customers think of your brand.
What people are saying:
This could solve a lot of problems I have describing a company to that company.Paul Bay
Well now, how interesting… I was not expecting that.Anon
Pay What you LikeOne test at a time
- 1 Test for one brand
- Private URL
- Unlimited length of time
- Unlimited entries
Custom / White LabelAs you want it
- As single
- Multiple Tests
- White Label
- Configured questions
ConsultancyFrom brand, comms & design experts
- As White Label
- We can help explain your results
- Or we can help manage and run the process for you
Test your Brand's perception now
Follow the process, by starting a survey of your own brand. Then be the first to enter values – did we say it will take 2 mins? Then send your own private link to your colleagues and beyond.
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